Burger King fast food restaurants public relations has released a new advertisement for their newest sandwich. The sandwich is called “BK Super Seven Incher.” The advertisement makes you stop and say “Wow, that is really something.” That can mean different things to different people depending on who you are and what your point of view is.
The sandwich features a single beef patty, topped with American cheese, crispy onions and the A1 thick and hearty steak sauce.
The advertisement features a young, 20 year old white female. The woman has short chin length blonde hair. She has green eyes. She is wearing black eyeliner, brownish/gold colored eyeshadow, light pink blush and bright red lipstick. The woman has her mouth wide open. You can only see the profile of the woman and only from the neck up. The rest of the body is hidden, to focus only on her face, in particular her mouth.
The BK Super Seven Incher sandwich is floating in the air, straight towards the woman’s mouth. The sandwich signifies a penis and the text signifies that the woman is giving a blow job. The text in the picture is “It’ll Blow Your Mind Away.” The first two words “IT’LL BLOW ” are one inch capitalized white letters, making a bold statement. The rest of the words, YOUR MIND AWAY are ½ inch white capitalized letters. Because the first two words are much bigger than the rest of the words, it gives the impression that if men in particular, purchase this sandwich, they may feel as if they have or are receiving a blow job from a young, pretty blonde woman. Isn’t that every man’s dream?
This particular advertisement targets 18-25 year old straight white men in the low/ working/middle class, who most likely live in the Midwest. Why would men purchase this sandwich? Men this age love blow jobs, food and thinking, (or hoping) that their own penis is seven inches long. Seriously, this is the ultimate dream of a young red blooded man. The only thing that would make this advertisement perfect would be to have some football in it. Men+food+ young, hot women=good times. The sandwich is affordably priced and it is a quick and easy meal. Where else could you get “Seven inches, fries, and a drink for $ 6.25? Seven inches is hard to come by, and are few and far between for anyone.
This advertisement for Burger King restaurants, features a young, hot woman, in which the woman is apparently going to give a “blow job” to this “penis” aka the BK Super Seven Incher sandwich. The text describing the sandwich even makes it seem sexual, “Fill your desire for something long, juicy and flame-grilled.
No matter what product a company is trying to sell, if they put a young, pretty hot woman in the advertisement, people will pay attention to it. Sex sells, Baby! Burger King’s slogan---“It just tastes better” is sexual in nature. Burger King knows how to get people in their store and purchase a sandwich such as the “BK Super Seven Incher.” It implies sex all the way around.
HI Marilyn,
ReplyDeleteI think that you have a great start. I love the detail you include about the ad description. You also relate the text to the visual image "BK Seven Incher." I would suggest that for the written assignment you keep together the physical description of the sandwich and the ad -- these two go together since they are a part of the picture.
What I would like for you to really work on for the written assignment is the objectification. You have a decent start. This is where is gets harder. You tell us about how the ad objectifies women. But put yourself in this young woman's shoes OR looking at it as a women, how did it make you feel. What does this suggest of young women? Take into account how she is positioned, her mouth forming a perfect "O" and the sandwich, which you suggest is like a penis, is placed in front of her. The idea is to move past the first assumptions -- how you feel -- and write a logical argument.
Ms. C