Marilyn Welsh
English 104
Chastain
1 February 2011

The Super Seven Incher

 Burger King fast food restaurants.  Burger King is the second largest fast food chain in the world.  Everyday over eleven million guests visit a Burger King somewhere in the world.
 1954---Burger King Corporation founded by James McLamore and David Edgerton.
1955---The “King” is introduced.
1957---The “Whopper” sandwich is introduced.
1958---Burger King Corporation airs its first TV advertisement/
1959---Burger King Corporation begins franchising.
1960---The “King” is animated.
1963---Burger King Corporation open it’s first Burger King restaurant in Puerto Rico.
1967---Burger King Corporation is sold to the Pillsbury Company.
1974---Burger King Corporation launches “Have It Your Way” marketing campaign.
1976---The “King” comes to life.
1978---Burger King Corporation introduces a new lineup of sandwiches.
1979---Burger King Corporation introduces the breakfast menu.
1982---Burger King Corporation takes on fried burgers.
1983---The “Croissan’wich” is introduced.
1986---Burger King Corporation introduces Chicken Tenders.
1988---Burger King Corporation launches “We Do It Like You’d Do It” campaign.
1989---The “King” goes on hiatus, stepping down to the King’s Kid Club Gang.
1994---”Get Your Burgers Worth” campaign is launched.
1998---Burger King Corporation updates their Burger King “Bun Halves” logo.
2004---Subservient Chicken is launched.
2004---Return of the “King.”
2005---Burger King chicken fries are introduced.
2005---”Have It Your Way” foundation introduced.
2007---50th Anniversary of the “Whopper.”
2008---Burger King fresh apple fries are introduced.
2011---Burger King Super Seven Incher is launched.

     The advertisement features a young, white female.  The woman has short chin length blonde hair.  She has green eyes.  The woman is wearing black eyeline, brownish/gold colored eye shadow, light pink blush and bright red lipstick.  The woman has her mouth wide open.  The only thing you see of the woman is her profile, face and part of her neck.  The rest of the body is hidden.
     The “BK Super Seven Incher” sandwich.  It features a single beef patty, topped with American cheese, crispy onions and the A1 thick and hearty steak sauce.  The “BK Super Seven Incher” sandwich is floating in mid-air, straight towards the woman’s wide open mouth.  The sandwich appears to be representing a penis.  The text just below the woman and the sandwich states “IT’LL BLOW YOUR MIND AWAY.”  The first two words “IT”LL BLOW” are white one-inch capital letters.  The rest of the text,
“YOUR MIND AWAY”  is white ½-inch capital letters.  The statement itself gives the impression of giving/receiving “head.”  The price of this “head job” sandwich is just $6.25 and that includes a drink and fries.  Every red blooded male’s dream---getting “head” at a cheap price.  The advertisement states “Fill your desire for something long, juicy and flame-grilled with the new “BK Super Seven Incher.”  Yearn for more after you taste the mind-blowing burger.”
     This advertisement gives the impression that if men in particular purchase this sandwich, they may feel as if they have received or are receiving “head” from a young, pretty blonde woman.  Isn’t that every man’s dream?  Men love getting “head,” food and  having their own obsession about their own penis being a “Super Seven Incher.”  This is the ultimate dream of any red blooded man.  The only thing that would make this advertisement would be to have some type of sports included.  Men+food+young, hot women+sports =good times.
     Women find this advertisement disgusting.  They say it is really nasty and degrades women.  Women would not purchase this sandwich nor would they eat it if it was given to them free.  This advertisement that features a young, white woman with her mouth wide open and the “BK Super Seven Incher” sandwich in mid-air heading straight towards the woman’s mouth---resembling her giving “head.” This puts all young, white women as a stereotype that they will all give “Head.”
     The advertisement sells this sandwich based on a sexual innuendo.  No matter what product a company is trying to sell, if you put a young, white woman in the advertisement with a sexual tone-your product will sell.  Sex sells, Baby!